Not sure which &honey line is right for you? This beloved Japanese hair care brand has taken the beauty world by storm with its honey-powered formulas, but with four distinct lines to choose from, finding your perfect match can feel overwhelming.
Don't worry—we've decoded the entire &honey lineup so you can find exactly what your hair needs. All four lines are available at kiyoko.com, complete with shampoos, treatments, hair oils, and more.
What Makes &honey Special?
Before we dive into the individual lines, let's talk about what makes &honey different from other hair care brands.
The &honey Philosophy:
&honey focuses on the "water content" of hair, and the basic concept is "water retention organic beauty". &honey consists more than 90% of moisture essence.
What This Means for Your Hair:
Not only did we strictly follow the blending golden ratio of Manuka Honey, Acacia Honey and Raw Honey, but every &honey product is formulated to maintain your hair's optimal 14% moisture level—the key to healthy, shiny, manageable locks.
Brand Highlights:
- Made in Japan 🇯🇵
- 90%+ moisture-rich ingredients
- Luxurious honey blends (Manuka, Acacia, Raw Japanese)
- Over 90% hydrating and replenishing formulas
- Suitable for various hair types and concerns
- Beautiful fragrances
- Professional-quality results at home
Now let's break down each line!
Deep Moist: The Hydration Hero
Who Needs This:
Perfect for dry, rough hair that needs intense hydration
Best For: Normal to medium-thick hair, severely damaged hair, rough and unmanageable hair
What Makes It Special:
Best selling, flagship series of &honey, Deep Moist is intended to deliver deep hydration ideal for those with rough, unmanageable hair.
The Formula: &honey, unlike most traditional shampoos, boasts a 14% moisture level. This creates a new level of hydration, and &honey's Deep Moist series is able to sustain this moisture. Over 90% of the ingredients in the product are deeply hydrating and replenishing ingredients, such as honey, Argan oil, hyaluronic acid, and more!
Key Ingredients:
- Manuka Honey (50%): From New Zealand, provides antibacterial benefits
- Acacia Honey (30%): From Hungary, adds light sweetness and smooth texture
- Raw Japanese Honey (20%): Preserves natural enzymes and nutrients
- 100% Certified Moroccan Argan Oil
- Hyaluronic Acid: Deep moisture retention
What It Does:
- Delivers intense, lasting hydration
- Transforms rough, unmanageable hair
- Creates soft, silky texture
- Adds luxurious luster
- Sustains moisture throughout the day
- Tames frizz and flyaways
When to Choose Deep Moist:
This product is ideal for severely damaged and/or thick, rough hair. It is moisturizing with a soft and hydrating finish.
Perfect If You:
- Have naturally coarse or thick hair
- Deal with constant dryness
- Live in dry climates
- Want salon-quality moisture at home
- Have color-treated or bleached hair
- Need daily intense hydration
Available Products:
Melty Moist Repair: The Ceramide Champion
Who Needs This:
Powered by 3 ceramides to repair fine, damaged hair
Best For: Fine to medium hair, dry/curly/frizzy hair, damaged hair needing repair
What Makes It Special:
The Melty Moist series is intended to be ideal for those with dry, curly, frizzy hair. &honey's Melty Moist series is a deeply hydrating, moisture-sustaining hair care with a luxurious blend of honey.
The Ceramide Difference:
This line features 3 types of ceramides that work to:
- Repair damaged hair cuticles
- Seal moisture inside the hair shaft
- Strengthen fine, fragile strands
- Prevent future damage
Key Ingredients:
- Triple Ceramide Complex: Repairs and protects
- Honey Blend: Manuka, Acacia, Raw Japanese
- Organic Argan Oil: 100% Moroccan
- Hyaluronic Acid: Multi-layer hydration
What It Does:
- Moisturizes and prevent evaporation while also protecting it from environmental stressor
- Repairs fine, damaged hair from within
- Controls frizz and curl
- Smooths and straightens texture
- Adds shine without weight
- Strengthens fragile strands
When to Choose Melty Moist Repair:
Use with the rest of the Melty Moist line to leave your hair looking straighter, smoother and frizz-free.
Perfect If You:
- Have fine or thin hair that's damaged
- Struggle with frizz and flyaways
- Want straighter, sleeker hair
- Have heat-damaged hair
- Need lightweight moisture
- Want repair without heaviness
Available Products:
- Melty Moist Repair Shampoo
- Melty Moist Repair Hair Treatment 2.0 (445ml) - suitable for all hair types, great for damaged hair
- Melty Moist Shine Hair Oil 3.0
Milky Precious EX Repair: The Ultimate Damage Fighter
Who Needs This:
Ideal for thicker, damaged hair, with extra honey for deep nourishment
Best For: Thick hair, severely damaged hair, color-treated hair, dry hair needing maximum repair
What Makes It Special:
The &honey Milky Precious EX Repair is an upgrade to the &honey Creamy line with enhanced moisture and repair for damaged hair.
The Most Powerful Formula:
This product introduces new ingredients, "Milk Honey" and "Keratin Honey," to deliver the highest level of hydration and damage care within the &honey series. These ingredients more deeply penetrate hair strands to deliver intense moisture and repair damage from UV rays, hair dye, and dryness. Additionally, there is a higher concentration and purity of honey in this line compared to all other &honey lines.
Key Ingredients:
- Milk Honey: Ultra-deep penetration
- Keratin Honey: Repairs structural damage
- Hydrolyzed Keratin (Wool): Rebuilds protein structure
- Hydrolyzed Milk Protein: Nourishes and strengthens
- Royal Jelly: Luxury nourishment
- Propolis Extract: Protective benefits
- Shea Butter: Rich emollience
What It Does:
- Over 95% of the ingredients are hydrating and repairing
- Delivers intense moisture and deeply repairs damage
- Repairs damage from UV, dye, and heat
- Provides the highest level of moisture
- Reconstructs severely damaged hair
- Transforms brittle hair to soft and strong
When to Choose Milky Precious EX Repair:
Highest level of moisture and damage care from the &honey line.
Perfect If You:
- Have thick, coarse hair
- Deal with severe damage
- Regularly color or bleach your hair
- Use heat styling daily
- Need maximum repair power
- Want the most intensive treatment
- Have very dry, brittle hair
Herb Smooth: The Lightweight Volume Booster
Who Needs This:
Lightweight, natural care to add volume to flat, greasy hair
Best For: Fine/flat hair, oily scalp, greasy hair, those wanting volume and lightness
What Makes It Special:
The &honey Herb Smooth Shampoo is made from 90% natural herb formula, including rosemary, lavender, chamomile and other botanical extracts to help treat greasy hair and scalp while delivering an airy feel.
The Herbal Difference:
Unlike the honey-forward formulas of the other lines, Herb Smooth focuses on botanical extracts for a lighter, more volumizing approach.
Key Ingredients:
- Lavender, Rosemary, & Chamomile Extracts: Enhances hair strength and provides natural antibacterial and anti-inflammatory benefits
- Organic Moroccan Oil: Lightweight nourishment
- Aloe Leaf Powder: Soothes scalp
- Lily of the Valley Fragrance: Fresh, clean scent
What It Does:
- With unique lock-in-moisture technology, this shampoo increases your hair's moisture content by 14%, leaving strands softer, smoother, and more hydrated
- Controls sebum, improves scalp health & prevents hair thinning
- Balances moisture and strengthens hair for reduced breakage and damage
- Adds natural volume and body
- Keeps hair light and bouncy
- Removes oil without stripping
- Sulfate-free and paraben-free
When to Choose Herb Smooth:
Effectively removes impurities, excess oil, and buildup without stripping your hair's natural moisture.
Perfect If You:
- Have fine, flat hair lacking volume
- Deal with an oily scalp
- Hair gets greasy quickly
- Want lightweight, natural care
- Prefer herbal over sweet scents
- Need volume without heaviness
- Have sensitive scalp
Available Products:
Quick Comparison Guide
| Line | Hair Type | Main Concern | Key Benefit | Weight |
|---|---|---|---|---|
| Deep Moist | Normal-thick, rough | Dryness | Intense hydration | Medium |
| Melty Moist | Fine-medium, frizzy | Damage + Frizz | Ceramide repair | Light-medium |
| Milky EX | Thick, severely damaged | Maximum damage | Ultra-repair | Rich |
| Herb Smooth | Fine, flat, oily | Oiliness + Volume | Lightweight boost | Very light |
How to Choose Your Perfect &honey Line
By Hair Thickness:
- Fine/Thin: Melty Moist Repair or Herb Smooth
- Medium: Deep Moist or Melty Moist Repair
- Thick/Coarse: Deep Moist or Milky Precious EX Repair
By Main Concern:
- Dryness: Deep Moist
- Damage + Frizz: Melty Moist Repair
- Severe Damage: Milky Precious EX Repair
- Oiliness + Flatness: Herb Smooth
By Scalp Type:
- Dry Scalp: Deep Moist or Milky Precious EX
- Normal Scalp: Deep Moist or Melty Moist
- Oily Scalp: Herb Smooth
By Lifestyle:
- Frequent Heat Styling: Milky Precious EX Repair
- Color/Bleach Treated: Milky Precious EX Repair
- Active/Athletic: Herb Smooth
- Low Maintenance: Deep Moist
The &honey Hair Care Routine
Complete 3-Step System:
Step 1.0 - Shampoo: Dampen your hair with lukewarm water. Dispense 1–2 pumps of shampoo onto your scalp. Gently massage in small circular motions with your fingertips to remove dirt, oil, and sweat for around one minute. Rinse thoroughly with water.
Step 2.0 - Treatment: After shampooing, apply 1 pump of conditioner to the mid-lengths and ends of your hair, avoiding the scalp. Run your fingers through your hair until it feels smooth and tangle-free. Rinse thoroughly with water.
Step 3.0 - Hair Oil: After towel-drying your hair, apply a few drops of hair oil to the mid-lengths and ends (a little goes a long way). Distribute evenly using your fingers or a wide-tooth comb. Before styling, on dry hair use a few drops on your hair's mid to end lengths to add shine.
Can You Mix &honey Lines?
Absolutely! Many users customize their routine by mixing products from different lines:
Popular Combinations:
For Fine Hair with Dry Ends:
- Herb Smooth Shampoo (scalp oil control)
- Melty Moist Treatment (repair ends)
- Deep Moist Hair Oil (hydration)
For Thick, Damaged, Oily Roots:
- Herb Smooth Shampoo (clean scalp)
- Milky EX Treatment (repair length)
- Milky EX Hair Oil (intensive care)
For Seasonal Changes:
- Summer: Herb Smooth (lightweight)
- Winter: Deep Moist or Milky EX (extra moisture)
Real User Results
Deep Moist Reviews: "My thick, dry hair has never felt this soft! The Deep Moist line completely transformed it." - Sarah, Thick hair
Melty Moist Reviews: "The ceramides really work! My fine, damaged hair is so much stronger and less frizzy now." - Emma, Fine hair
Milky EX Reviews: "This is the only thing that's repaired my bleach-damaged hair. Worth every penny for the intense repair." - Michelle, Color-treated hair
Herb Smooth Reviews: "Finally! Volume without greasiness. My flat hair has so much body now." - Lisa, Fine, oily hair
